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Business Communication : Connecting in a Digital World



Business Communication : Connecting in a Digital World



The book takes a unique problem-solving approach; the text successfully integrates current technologies and trends while maintaining an emphasis on the fundamentals careful analysis of the communication problem, development of an audience - focused solution and clear, correct use of language and visuals.

Salient Features:

  • Problem - solving approach along with an increased focus on Communication Technologies and Cross - Cultural Communication.
  • Comprehensive pedagogy includes features comprising outlines and checklists, different boxed items, realistic problem-solving case scenarios and special book - end appendices.
  • Comprehensive adaptation includes features such as culture vignettes, Notes from India and communication cases.






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