Marketing Management Book

Political Science

Political Science This scholarly provides an extensive view of all the important theories, issues, concepts, ideas and ideals related to the ever-changing subject of political thought and science. The book explores in detail all the institutional issues in political science, from party systems to coalition governments, nationalism to globalization, from voting to decision making etc. Click here to read this Book

Food & Beverage Management by Sudhir Andrew

Food & Beverage Management by Sudhir Andrew Based on the board curriculum of the 3-degree course of the National Council for Hotel Management& Catering Technology, this Comprehensive text book aims to cover all relevent aspects and issues related to food & beverage management in the fast growing hotel & hispitality. Click here to read this Book

Business Communication : Connecting in a Digital World

Business Communication : Connecting in a Digital World The book takes a unique problem-solving approach; the text successfully integrates current technologies and trends while maintaining an emphasis on the fundamentals careful analysis of the communication problem, development of an audience - focused solution and clear, correct use of language and visuals. Salient Features: Problem - solving approach along with an increased focus on Communication Technologies and Cross - Cultural Communication. Comprehensive pedagogy includes features comprising outlines and checklists, different boxed items, realistic problem-solving case scenarios and special book - end appendices. Comprehensive adaptation includes features such as culture vignettes, Notes from India and communication cases. Click here to read Book

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